Using a compelling story in their advertising Many professionals leverage this step as a foundation for building trusting relationships with clients and customers, as part of converting leads to sales.īusinesses can develop customers’ interest in their products by: Customers also seek out additional information in the interest stage of the purchasing process. The second step is to generate interest in your product or service by offering engaging material to educate potential customers. Related: Brand Awareness: Definition and 6 Ways To Improve Step 2: Interest Placing advertising in unexpected situations, also known as guerrilla marketing Targeted messaging on social media, also known as personalized marketing This is frequently when salespersons generate leads for possible future sales.Ĭompanies and brands can get customers’ attention through: In this stage, the sales or marketing professional's primary objective is usually to reach as many potential customers as possible and draw their attention to what the company offers. This is the point at which customers first come in contact with your product or brand through any number of possible marketing materials, depending on your strategy. The first stage of the purchasing process is awareness. To help support your understanding of the AIDA model, here is an explanation of each of these steps: Step 1: Awareness In marketing, the AIDA model can help with market analysis and campaign planning. In sales, a representative might use the AIDA model to help guide their communication decisions when making a sale. The AIDA model is one of the better-known sales and marketing models used by professionals in many industries. Some professionals also include a fifth stage, retention, which represents the thought processes associated with remaining a customer. Action: When the customer approaches the product and tries it or buys it Desire: When the customer’s interest becomes a want or a needĤ. Interest: When the customer learns more about the productģ. Awareness or attention: When the customer first becomes aware of a productĢ. The AIDA model is an acronym that represents the thought processes that a potential customer experiences when deciding whether to make a purchase.ġ. In this article, we explain the AIDA model and provide a real-world example of how a company might utilize it to achieve its marketing and sales goals. The AIDA model is commonly used in marketing, sales, advertising and public relations. The AIDA model, which stands for Attention, Interest, Desire and Action, tracks the mental steps a customer goes through before purchasing a product or service.
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